Customer Activation Manager Adriatics (fixed-term)

Reckitt Benckiser

  • Zagreb
  • Ugovor
  • Puno radno vrijeme
  • Prije 5 sati
We are ReckittHome to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.About the roleThe Customer Activation Manager plays a key role within the regional trade marketing team, being responsible for the implementation of Brand, Trade and Channel 4P Strategies, Category Management, and leverage Key Account and Field teams to meet agreed sales and commercial objectives through selling, negotiating and executing the company's 4P objectives. The role requires close cross-functional interaction with Key Account, Sr. Trade Marketing Manager and external agencies. The position is based in Zagreb, and is reporting directly to the Senior Customer Marketing Manager. To our new employee in this position, we will provide a fixed-term contract for about 1 year.Your responsibilities
  • Building expert knowledge in our key categories and sharing this with the customer in order to build long-term partnerships and increase profit and sales
  • Continuous analysis of the customer's position, works together with the Sr. Customer / Trade Marketing Manager and Key Account Team to develop plans to ensure Reckitt market share gain and category expansion for the key retailers
  • Able to work independently on IQVIA, Nielsen, Focus, Dunnhumby/DM/RM databases to do full 4Ps analysis on distributions, promotion best practices, competition monitoring and getting category/ consumer insights for developing strong Brand Plans fitting into customer strategy
  • Continuous analysis of competition and customer's position
  • Develop and actively use Sales reporting and monitoring systems (4P, share, customer financials, competition)
  • Take active part in 4P LSM reviews and implementation and follow up on agreed action plans
  • Monitor and benchmark customer performance against 4P targets
  • Ensure fast NPD/EPD listings and distribution gaps closing via compelling tailored category trade stories
  • Lead Local meetings to ensure strong drive and follow up towards Sales
  • Prepare 4Ps Customer Plans (both Action Plans and Follow Up Plans) and competition overview
  • Give regular update on the category performance/4Ps, insights and Action Plans to the Sr TCMM, and KAMs
  • Plans and tracks TCM budget
The experience we're looking for
  • Bachelor's degree ideally in a business-related subject
  • Minimum 2 years FMCG experience in Sales (key account management) or Trade Marketing is a must, in Marketing is advantageous
  • Fluent English and Croatian
  • Strong Excel and PowerPoint skills, Strong Dunnhumby knowledge is an advantage
  • Results oriented, entrepreneurial and self-motivating
  • Strong commercial understanding of business issues/opportunities
  • Strong understanding of sales and marketing strategy and planning issues
  • Strong analytical skills with ability to develop strategies, tactics and measurable implementation
  • Resilient, driven to achieve even when faced with obstacles
The skills for successTrade Marketing, Customer Marketing, Key Account Management, Account Management, Consumer Insights, Shopper Insights, Customer Insights, Category Analysis, Collaboration and partnership skills, Influencing, Commercial acumen, Strategy Execution, Operational ExcellenceWhat we offerWith inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.EqualityWe recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

Reckitt Benckiser