Insights and Content Specialist, WEU SA&I

Zagreb
Stalni radni odnos
Puno radno vrijeme

Prije 7 dana
Jednostavna prijava

Company DescriptionWe are seeking a proactive and detail-oriented Insights & Content Specialist to play an essential part in helping our sales team connect with new clients, strengthen relationships with existing ones, and introduce new service and product features for the Strategic Analytics and Insights (SA&I) business.As an advocate for account-based marketing, you will play a pivotal role in designing targeted strategies that maximize impact for priority accounts and drive meaningful engagement throughout the sales cycle.This role combines hands-on data extraction and analysis with the creation of compelling content assets designed to equip our sellers and secure high-value client meetings. You can grasp complexities and nuances of solutions portfolio and simplify differentiated capabilities into clear marketing content.We’re looking for someone who brings both market research expertise and a talent for storytelling—a creative professional who understands how content drives interest and demand. If you’re ready to take initiative, spot new opportunities, and contribute to our team’s growth, we encourage you to apply.Job Description

Support Business Partners with content development for their clients, creating a clear, engaging story and maintaining global brand voice and verbal identity
Identify high-potential accounts and extract relevant data points to support targeted account-based marketing (ABM) strategies.
Collaborate with sales teams to create and refine target account lists based on strategic priorities and data-driven insights.
Leverage analytics to uncover each account’s unique needs, challenges, and opportunities for deeper engagement.
Translate extracted data into personalized content assets, such as thought leadership articles, case studies, and tailored outreach materials.
Develop content that addresses account-specific priorities and drives meaningful engagement throughout each stage of the customer journey.
Create and/or adapt existing content based on sales insight, persona and segment
Identify clients’ needs and gaps in our content and recommend new topics to help sellers engage with clients and leads
Assist with insights content knowledge management and retention of content for future use
Collaborate with sellers, pre-sales, insights team, and designers

Qualifications

1-3 years of relevant work experience; content marketing a plus
Bachelor’s degree in business, communication, marketing, or related field
Strong analytical mind and excellent numerical skills
Experience producing different types of written content and doing research using multiple sources
A good understanding of B2B content, experience with consumer goods/FMCG (retail/manufacturing)
Exceptional writing skills in a marketing and communication environment, including editing and proofreading
High attention to detail with strong organizational skills
Ability to manage multiple tasks in a fast-paced environment
Excellent written and verbal communication skills in English is a must
Required software skills: MS Ofﬁce Suite

Preferred knowledge & experience

Familiarity with B2B marketing or market research
Knowledge of NielsenIQ data or similar market research tools is a plus
Experience with CRM software, Microsoft Dynamics, or PowerBI is a plus
Fluent in one additional language is a plus

Additional InformationOur Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.For more information, visit NIQ.comWant to keep up with our latest updates?Follow us on: | | |Our commitment to Diversity, Equity, and InclusionAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the

NielsenIQ