Insights Manager

Zagrebačka
Stalni radni odnos
Puno radno vrijeme

Prije 1 mjesec

The Insights Manager plays a pivotal role in driving Red Bull's commercial success by transforming data into actionable strategies across Off Premise channels. This role is responsible for delivering high-impact sales and shopper insights, supporting category growth, and optimizing execution at the point of sale. Combining analytical expertise with a strong commercial mindset, the specialist identifies opportunities, builds compelling category stories, and supports key stakeholders with clear, data-backed recommendations. A cross-functional collaborator and problem-solver, this individual thrives in a dynamic environment-balancing strategic thinking with operational excellence, and ensuring Red Bull stays ahead of market and shopper trends. RESPONSIBILITIESAreas that play to your strengthsAll the responsibilities we'll trust you with: Expand allBUSINESS INSIGHTSIdentify, develop and implement processes to enhance sales business performance and effectiveness.Build and manage data platforms necessary for analytics and insights; oversee external data providers.Identify opportunities and challenges, quantify them, prioritize, and provide solutions to overcome the challenge or maximize the opportunity.Sales development analysis (by customer, by channel, by distribution point, etc.).Evaluate customer performance in all sales fundamentals.SHOPPER INSIGHTSRegularly produce and share reports: weekly/monthly Nielsen dashboards, BPR reports, impulse data sharing summaries, store count monitoring, etc.Summarize shopper research findings and disseminate key takeaways across relevant Red Bull teams.Develop shopper-driven sales arguments to support commercial and field teams.CATEGORY MANAGEMENTNeutral analysis of categories and environment, taking all placements into account.Continuous monitor the market with a focus on shopper and retail trends.Analysis and optimization of the existing assortment and shelf layouts (soft drinks & energy drinks).Creation of shelf layouts using appropriate planogramming software.Preparation of results and presentation during customer meetings.Development of innovative Category Management concepts and arguments, as well as continuous improvement of existing approaches and methods.BUILD AND MONITOR THE OFF PREMISE PLANGenerate relevant insights to help shape the overall Off Premise strategy.With the National Off Premise Manager, build a general category narrative for clients.Work closely with KAMs/CatMans to tailor the global strategy to each distribution channel: build and quantify action plans per channel (assortment, merchandising, refrigeration, pricing, promotion, etc.).Monitor and ensure proper execution of the business plan (e.g., innovation launches and retail activities).EXPERIENCEYour areas of knowledge and expertisethat matter most for this role:

University degree in Economics / Business
A proven track record of 3-5 years professional experience in business/data analysis, business development, strategy, or a similar position, ideally in the consumer goods sector
Strong analytical mindset with a keen affinity for numbers, data interpretation, and effective visualization
Confident and approachable communicator with outstanding presentation and interpersonal skills
High level of integrity, discretion, and respect for confidentiality
Excellent problem-solving abilities with a solution-oriented mindset
Proficiency in Nielsen, or equivalent data tools
Advanced Excel skills and strong command of data visualization/analytics platforms
Proficiency in English

Travel 0-10%

JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.ShareInsights ManagerShareRELATED OPPORTUNITIESLooking for something else?Select your team

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Red BullGiving wiiings to people and ideas since 1987In the 1980s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.What drives usChasing our potentialSince the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:

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